Design for Persistence

Persistence: Repetition Through Learning

True innovation comes from doing something well, consistently. Consistency only comes from persistence. While not as easy to package, sell, and tell compelling stories about, there is much potential in persistence.

Before we get to persistence — let’s first talk about its close (and much more popular) cousin: grit. Grit is what helps people persevere in spite of challenges, not because of them. The qualities of grit are…