Developmental Evaluation: The Promise, The Pitfalls
3 min readOct 3, 2023
Developmental Evaluation (DE) offers immense potential for those working in product and service design, aiming to weave innovation’s design, data, and strategy. It systematically and structurally focuses on the innovation process, outputs and outcomes, linking all to their intended effects. The allure of DE, however, can be deceiving, and there are pitfalls for the unwary.